Futbolnomics
Economia del futbol

Italy four World Cups and no ticket to the last two

Four stars on the shirt and two consecutive World Cups watched from the sofa. The data confirms what the nostalgists refuse to accept: legacy does not play matches.

Carla CostaBy Carla Costa·June 27, 2026·6 min read

There is a number that should embarrass anyone who believes in football's manifest destiny. Italy, four-time world champions, has spent two consecutive World Cups watching from the sofa. Four stars on the shirt and an empty seat at the party. The Italian press called it a nightmare, a failure, the worst result in their history. And they were right on every word. What is wrong is the idea that a glorious trophy cabinet protects you from anything.

The thesis is uncomfortable for nostalgists. A national team's footballing history does not buy results; it buys expectations. And expectations, poorly managed, are a debt paid with interest every four years. Legacy does not play the matches. It builds the structure, feeds the culture, fills the stadiums and the academies, but on match day it sits in the stands with everyone else.

This cuts against the fan's common sense, which assumes that winning breeds winning. And there is data that seems to support it. Fan and colleagues, in 2023, found that having won World Cups in the past positively impacts current performance. Gelade and Dobson, in 2007, had already tied a team's strength to three pillars: footballing tradition, population, and national wealth. Up to that point, conservatism wins. Those who had, kept.

The problem appears when you introduce controls into the equation. As soon as you add GDP per capita, population, confederation, and human development, the direct weight of history deflates. The same researchers who celebrate historical success admit something devastating. The mere age of national football, the accumulated years of professional league play, predicts nothing on its own. It needs to be paired with population or culture to mean anything. Hoffmann had nailed it in 2002. Population contributes to success, yes, but mainly in countries with a strong Latin tradition. Without that cultural spark, demographic mass is a sack of potential that nobody distributes on the pitch.

And there is still a detail that makes the progress narrativist nervous. The human development index correlates in reverse. The most developed countries sometimes perform worse in football, probably because the sport stops being the only social elevator and the talented kid spreads himself across twenty different ambitions. Hunger, that thing that does not appear in any table, remains a factor.

Look at the 2025 map with cold eyes. Brazil, five World Cups and ten Copa Américas, fourth in the FIFA rankings, with an economy of 1.44 trillion behind it. Coherent. Germany, four stars and a monstrous GDP of 3.85 trillion, hovering around fifteenth place. Coherent too, though it is already starting to creak. And then there is the disorder. Mexico, zero world titles, 129 million inhabitants, fourteenth. Above Germany. Japan, zero titles, 125 million, in twenty-first place and climbing every cycle. Belgium, without a single major trophy, eleven million souls, installed between eighth and twelfth for years on the back of a single brilliant generation. History does not appear anywhere in these cases. What appears is investment, emerging talent, and a little chronological luck.

Uruguay is the perfect experiment. Two World Cups, fifteen Copa Américas, a trophy cabinet that no country of three and a half million inhabitants should be able to fill. And a GDP of 58 billion dollars, a crumb compared to its neighbours. La Celeste is living proof that football culture squeezes demography to the last drop. But it is also proof that when the generational cycle runs dry, the trophy cabinet does not sustain you. They hover around sixteenth place, live off mediocrity, and depend on another crop appearing before the previous one retires.

Here enters the other half of the matter, the one that truly sets social media alight: how defeat is named. The same elimination of Uruguay in 2026 produced two different headlines in the same country. One journalist wrote that the word failure did not even apply, that it was a sad farewell, a reality check. Another outlet preferred to speak of disappointment rather than failure. The difference is not aesthetic; it is accounting.

The operational criterion is simpler than it seems. Failure is not meeting a concrete and formal goal. Not qualifying. Going out in the group stage when more had been promised. Italy, without a ticket for the second consecutive time, is outright failure because it did not meet the minimum objective of any self-respecting federation: to be there. Disappointment is something else. It is qualifying, arriving as a favourite, and falling early without having broken any written promise. Uruguay was at that 2026 World Cup. That is why the word was disappointment and not failure. They arrived, but arrived below their own legend.

And the legend is precisely what raises the bar. The greater the legacy, the sharper the disappointment. The gap between what is expected and what happens widens with each old title. Brazil loses and the country enters a national period of mourning. Qatar loses and nobody notices. History, in terms of perception, is a tax. It charges you in pressure what it gave you in prestige.

Sports psychology adds a nuance worth keeping in mind. Martin-Krumm and colleagues, in 2003, observed that athletes with high resilience handle defeat better, show less anxiety, and more confidence after a poor result. The media discourse that hammers away with the word failure feeds the pressure, but collective resilience cushions it. Failure, experienced as pain, also works as fuel. Italy has fallen lower than ever, and it is precisely that fall that forces a rebuild from the foundations rather than continuing to trade on the memory of Berlin 2006.

It is worth acknowledging the weak flank of the argument. The fact that history does not determine every result does not mean it is mere scenery. National teams with great trophy cabinets are, taken as a whole, more resilient over the long term. They survive bad cycles with more of a safety net, with academies that do not close and with a know-how that passes from generation to generation. Brazil has bad years, not bad decades. History does not guarantee Tuesday's match, but it cushions the fall of the half-decade. To deny that would be as foolish as believing that stars on the shirt score goals.

The balance lies in knowing which variable to adjust. History is inspiration and resource, not strategy. What moves the needle in the short term is what is manageable: youth development, tactical plan, physical condition, well-planned squad renewal. Everything else is mythology useful for selling shirts and filling stadiums.

Italy has four stars and two consecutive absences. The next time someone invokes the weight of history to predict a World Cup, remind them that that weight, badly carried, also sinks you.

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Carla Costa

Carla Costa

Editorial director

Carla Costa is a journalist with an MBA. During her postgraduate studies she met Bruno Soler and they discovered a shared curiosity: understanding football not only as a sport but as one of the most influential industries in the world. That vision gave rise to Futbolnomics, a project devoted to analyzing the economics, strategy, innovation, finance and management behind clubs, major competitions and the business of football. As editorial director, Carla turns complex topics into rigorous, accessible analysis, convinced that to truly understand football you must first understand how its business works.

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